Privacy policy

Privacy Policy

This Privacy Policy describes how BLUMA ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from wearbluma.com (the "Site").

Personal Information We Collect
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases:

- Contact details including name, address, billing address, shipping address, phone number, and email address
- Order information including products purchased, shipping address, payment confirmation, and order number
- Customer support information you choose to share with us
- Device information including IP address, browser type, and operating system
- Usage data including pages viewed, time spent, and clicks

We collect this information through cookies, log files, and similar technologies, as well as directly from you.

How We Use Your Personal Information
- To provide products and services, process payments, ship orders, and send confirmations
- To send marketing and promotional communications (with your consent)
- To improve our Services and develop new offerings
- To detect, investigate, and prevent fraud and illegal activity
- To comply with legal obligations

Cookies
We use cookies to power our Site, improve performance, and enable advertising. You can manage cookies through your browser settings.

Sharing Personal Information
We share personal information with service providers (payment processors, shipping carriers, analytics providers), with law enforcement when legally required, and in connection with business transfers. We do not sell your personal information.

Third-Party Services
We work with providers who may access your data, including Shopify (e-commerce platform), PayPal (payment processing), and Google Analytics (site usage).

Your Rights
Depending on where you live, you may have the right to access, delete, or correct your personal information, withdraw consent, and opt out of marketing. To exercise these rights, contact us at support@wearbluma.com.

Data Retention
We retain personal information for as long as necessary to provide our Services and comply with legal obligations.

Children
Our Services are not intended for individuals under 16. We do not knowingly collect data from children.

Changes
We may update this Policy periodically. Significant changes will be communicated via email.

Contact
For privacy-related questions, contact us at support@wearbluma.com.

Last updated: June 11, 2026